HBO Max ⭐️
As a Senior Copywriter at HBO Max, I lead copy for the Retention & Engagement team, which involves CRM work across email, push, and in-app. I also work on web copy, paid social, OOH, and 360 brand campaigns (depending on the day) and manage a team of four talented writers and editors.
See more details about my time at Max (2023) and HBO Max (2021-2023).
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The White Lotus Premiere Email
The Pitt Catch-Up Email
The Pitt Finale Email
Heated Rivalry Premiere Email (Alt Headline: "Puck Yeah")
"Tony Soprano's a Dick" Email
You Can See Everything Cross-Promo Push Notification
Halloween Email
And Just Like That In-App Message